Quote Originally Posted by a player View Post
Sorry! Kyle has a thread going on bitcointalk.org and is most definitely referring to the kickoff as an ICO

If he isn't selling crypto-currency he has chosen a strange place and peculiar partners....
Gah. I haven't seen this (should be here in the SE forums really, but hey). It's annoying that the seller appears even at this stage to be misleading people about the sale. Perhaps not intentional. But adds to the lack of confidence. I wonder how many people actually understand what Kyle is selling: it's not a share of the company / product / profits!

The white paper should articulate what the Tokens actually do, and therefore what the sale means ... but it's yet to appear