Engage in battles that one can realistically win, and do not fight in battles that one will probably lose.
I'll rather be a featherweight boxing world champ than to be down-and-out unranked heavyweight.
By the time SE catches up in terms of graphics (another year to wait?), hearthstone and mmdoc or whatever would have introduced even more stunning features. Are we going to have to play catch-up again?
At the core, SE has superior game dynamics and balanced card interactions and a decent variety of deck archetypes compared to other games.
I would work on these strengths and keep churning out expansions/revisions.
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