Not a stupid question at all. The stack starts empty. (I've edited the rules above to make this explicit now, so thanks!) When a player summons one, it has the card rotated so that the controller has the name, card type, turn number and controller text the right way for them (with opponent text upside-down). As each subsequent Location is summoned, that Location similarly faces its controller. If a card changes controller, the card rotates.
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