I'd like to show my friends Shadow Era. Actually they mostly play MTG and FOW.

What would be your suggestion how should I explain them SE and how should I show them the game itself?

I've bought enough boosters, so I can show them how different kinds of formats SE could be played.
What would you suggest? Sealed, Meltdown, Draft, ... other formats?!

The rulebook is a nice starter with basic information. I wish there would be a official rulebook with more
deeper information.

What else are your tipps for me? I've never been a promoter, so this is new territory for me.

Thank you.