Hi, I have recommended many friends to play the game, however including myself, we often stop playing the game after a couple of months until the new cards are out, because the game play does get boring after playing continuously. (I love the game, but I'm not going to lie)
New cards and new feature are always exciting, but I think this game could perhaps add a reward system to players to keep them loyal to the brand and keep them playing consistently.
You can ref the kind of feature from other mobile games.
They often give you reward when you log in and play a game everyday for a certain amount of time. Also give you reward on special days eg: Xmas, new year, or when the game is updated etc.
They do that because they make money out of advertisement, and I think a reasonable amount of adverts is good to both the company and the players.
Perhaps have some adverts only on the "claim reward" page.
This way the company can get more fund to improve the game, also give players more reason to login and play a game until they get the reward they are after. (Esp good for new players, as they have more to catch up, and "old" players do do benefit from it since they have been supporting the game for a long time.)
More reason for new players to join the game earlier, and some surprises for players who log in everyday.
Esp with new feature like the tournament, SC become more useful and reward could be little as 10SC etc.
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