Mostly it just costs too much, there are much better things you could do with 4 resources, eg: you could play sandra, jasmine, aldon, 2 crippling blows, etc, or if playing shadow: transference, bad wolf, gargoyle, HBM, chimera, etc. And these are just examples off the top of my head. There are a lot more better possibilities then playing a card which does three damage to an enemy of your choice.
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