I'm all for ads. This sort of game costs a ton of money to make, and the fact is, while some people pour money into it, others spend like, 3-4 bucks then buy the rest of the stuff they need with golf. Art, Programming, Servers, and so on, cost a lot of money, and if they can make that money up via advertising, I say bring it on.
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I guess that makes sense, but I imagine the revenue from the Ads is very important to the business model - and if a quick 15 second add can keep the game afloat (as someone who's favorite CCG "With Authority" went under due to a lack of money), I'm all for it. Especially since spending $ constitutes spending a buck at minimum.
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