Not to be a wet blanket or anything, but I feel that Shadow Era making its debut into the world of physical cards is not a very good decision.
Currently Shadow Era is the premier TCG for mobile devices like androids and iphones. The major pulls of its game design are that the game is easily accessible on the go, can be played anywhere, any time with little hassle, and has surprisingly deep gameplay.
However certain key features of the game, such as the total lack of involvement of an opponent on one's own turn, will be severely affected by venturing into the realm of physical cards. Interacting with the opponent on his/her own turn adds a whole new level of complexity to the game and is necessary if you want your physical card game to improve. But if you venture this route, you'll be tackling the major players of the tcg market head-on. If you don't implement "instant" cards that allow you to do things on an opponent's turn, your physical card game is going to lose out in depth and you'll be hard pressed to keep alive in the market.
However if Shadow Era does go ahead to implement these "instant" cards, then the gameplay is going to be excessively complex for mobile platforms. If I'm not wrong, Kyle said that he wanted to avoid this so that gameplay would be less draggy. (A wise move for a game targeting mobile platform users)
I jusr want to point out a pitfall I see lying ahead, and hope that Shadow Era does not overlook the importance of the mobile platform user community. This is because as far as I can see Shadow Era is currently the leader in this niche and should capitalize on it ><
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